Whether you’re a designer clothes stockist, a scrumptious chocolate shop, or a specialist book store, the internet has never offered independent businesses so much promise. Not only can show the entire planet your wares, but you can also open your business up to a whole new market. However, on the flip side, new companies launch online every single day – and it’s you they’re competing with. As an up and coming independent business, it’s crucial that you stay on top of the game. You need to know how to use the internet to your advantage and, to do this, you need to read all the latest research.
Thankfully, we love the technosphere and everything it involves. While you sit there scratching your head wondering what the latest stats or Google updates mean for you, we’re all over them – in fact, at Freelance SEO, we live for it.
The latest research, carried out by Search Engine Land, shows that customers like to hit the well-known brands when they’re shopping online. In fact, 70% of those asked (in the US, granted, but you can guarantee the figures are similar this side of the pond too) admitted that they pick a “known retailer” when deciding which search results to view.Unsurprisingly, mammoth retailers such as Amazon and eBay were also considered the most popular among consumers searching for gifts. However, Groupon and Etsy also scored highly, which is great news for anyone considering offering products or services on these sites.However, while you may be holding your head in your hands, thinking you don’t stand a chance when competing with the big boys, we promise you this - it’s not all bad news. Customers also said they were drawn to websites promising “free shipping” and “discounts or sales offers.” Clear pictures and “price shown” also scored highly, as did good reviews.
As with any survey like this, there’s plenty to learn from and plenty to consider. At Freelancer SEO, we can help you work out how this affects your own business – and how you can then go on to boost it. We can help you take your business to the next level, sending you soaring head and shoulders above your competitors. As search engine optimisation consultants, we can offer you affordable SEO packages at just £125 – and we guarantee it’s money well-spent. In fact, we’ll send you whizzing onto page one of Google’s search rankings, or we will give you your money back! And really, when you think about it, that’s a no-brainer, right? So when you want to revamp your business or learn about how to reach a new audience online, make sure we’re your first port of call. All you need to do is call 07557 749088 between 8am and 8pm and we’ll be there. Friendly, ready to listen and full of solutions.
