Have you ever wondered if those search ads are effective at driving people to call your business? Well, wonder no more. Google Adwords recently introduced a tool that allows you to track “clicks to calls”. Everyone, meet website call conversions! This new feature is a “powerful way to identify and measure calls from a website that occur after an ad click.” The Impetus As per the official post, a big chunk of mobile searchers (70 percent) have called a business directly from search ads. Other Adwords products like click-to-call ads and call metrics helps entrepreneurs connect with these customers. However, […]