Freelance Search Engine Optimisation Consultants

Freelance Search Engine Optimisation Consultants Based in London, UK

Google Search Engine, AdWords and Social Media Optimization Experts

An Ideal Project Overview

Day 1 - 2: Data Gathering and Administration/setup of your project.
Day 3 - 7: Business Research and Initial website review.
Week 1 - 2: Advanced Keywords Analysis + Keywords Report.
Week 2 - 4: On-Page SEO Document and manual updating.
Month 1+: Link Building, Content Creation and Outreach.
Month 3: Second full website review.
Month 3+: Link Building, Content Creation and Outreach.

Step 1: Website Review and Online Business Analysis

Before charging into an SEO campaign, is there anything wrong with the site already?

By selecting poor keywords, the website could rank #1 for a keyword with no traffic or try to charge into a highly competitive field with 0% chance of success, finding a good balance is key. Given the importance of this research, this process usually takes one week. After this, week’s two to four is for on-page optimisation. Before promoting any website, it is important to have the correct foundations in place. This process is to ensure Google will understands what the website is about and rank it correctly, if you were Google, would you rank a website you knew was about cameras or think is about cameras? Finally is link building, this process takes months to do and a lot of time is put into doing this correctly.

Step 2: Site Optimisation, Full Site Review and Audit

A websites own SEO is a huge factor is this era, is yours up to scratch?

On page SEO is a crucial aspect of ranking any website and has far more power than many give it credit for. In my experience, the difference between position 5 and position 1 on Google has been through tweaking on-page factors. This process usually takes one to two weeks to complete. On-Page SEO is important because it helps search engines understand what your website is about much better, the better a search engine understands what your website is about, the higher it will rank it. It makes sense really, what would you put first if you were Google: A website you think is about cameras or a website you know is about cameras?

Step 3: Get Ranking and Traffic Report Every Week

Weekly SERP Reports, Weekly Traffic Report and Monthly Reports on Both, fully branded.

Our weekly SERP ranking reports track a sites Google, Bing and Yahoo positions on a daily basis and these PDF reports will be emailed to you on weekly basis. These reports track chosen keywords from day 1, this shows the current position vs the original position for all search engines. Please be aware that SEO is not and never has been, a straight line of progress, results do fluctuate often but over time always ends positively. In addition, our PDF monthly reports contain both basic and advanced data, for the basics, a quick skim read will be more than sufficient but for the data hungry, read on more to see more in-depth data on the website and competitors. This report covers advanced traffic statistics, keyword data, competitor analysis, an overview of social media interactions and some link metrics.

The most Powerful and Safe Link Building Method Available in 2024

Would you like more information?

Are you still struggling to get high powered, relevant links to your website? Tried guest blogging, link begging, outreach and finding that it's still not working?

Links are the key to having a top rated website. With every algorithm change, Google still keeps authoritative website links as a major part of their ranking calculation. After all, this is effectively other websites saying that your site is great at what it does and provides the content somebody might be looking for in their search. When it comes to building a vast number of links, it can be a challenge for most sites. Contacting lots of other sites individually and hoping for the best simply doesn't work and never really has. An average guest post will get you a DA14/ PA12 link and won't do anything for you in today's competitive search engines meaning you have just wasted weeks of preparation and content. This is where a link building strategy like ours comes into play. We use viral content as our inspiration, providing your website with the links it needs to get the top rankings.

Authority links

The first step to link building is getting links on authority sites. We find, purchase or create these authority sites, complete with relevant content that is fully optimised. We provide information on your subject that can be trusted and is created by our highly experienced writers. When links to your website appear on these sites, you are given the mikeefit of their authority and the relevance is a key indicator to Google. This is also the first step to creating the viral style expansion of links. These sites are created with great, relevant content in mind. This is done by using our hand picked copywriters who can produce top quality work, the goal is to get people to these sites, engaging and sharing the content which will naturally increase it's power all around. We also work in co-citations, another positive for search engine ranking success. This means that your site isn't the only thing linked to in a given article. Instead, we also include links to non-competing websites. By doing this, the content is more natural, more authentic, and will look less like it has been planted simply to boost your website's ranking. While this helps with the link building work we do, it also helps generate external links from people who have visited the authority site and decided to share the content they've found.

Secondary links

After a post links to you on one of these authority sites, it is time for other sites to respond to that post. This helps generate link volume, another key part of Google's algorithm. It is simply not enough to have a few high authority links, you need to be a hot topic across the web. You need a high volume of links on other sites. This isn't spamming your link on unrelated sites, though. To avoid penalties and the potential of being blocked from search results, this link volume has to happen in a natural way. This also helps by expanding the keywords that your link is associated with. While you provide us with your target keywords, we can expand that list to include more long tail keywords, brand terms, and even naked anchor links. This can boost your website by offering a much wider optimisation that can be done on a single site, or in a single article.

To do this right, we spread the link to your website across other blogs and Web 2.0 sources, reinforcing the links on the authority sites. These links are placed in genuine articles that are relevant to your subject. Again, these are written by our experienced copywriters who know how to craft a good article or blog post. With co-citations added in, they serve to back up the links of the authority sites. Working with a variety of anchor text variations, you get the mikeefit of highly optimised web copy on these secondary websites.

Spreading further

With links on authority sites and secondary sites, the reach of your link can go even further. This is done with social bookmarking and profile links. This is where social media and social networking users take your content and run with it. This is similar to what happens when something starts to go viral. Everywhere you turn, you see friends sharing the same links, or articles from different websites that all go back to the same original source. In this case, that original source is your website. The links to your website get the momentum they need to generate more and more links. With each link shared socially, your website begins to perform better in search engine results.

Hitting the PR machine

To get the most out of your links, we also place them into our own PR machine. This means that the pages with links to your content are slowly put out into the world through PR sites. Over the course of a few weeks, your website gets even more links, thanks to reinforcement of the authority and secondary website links. This helps to sustain the interest in your website. By drip feeding the links into the PR sites, we keep new links coming for a longer period of time. This is much more mikeeficial than having hundreds of new links in a single day and then nothing for months. This steady, constant growth of links reinforces for Google that your site is worthy of the top of page one.

The underlying principle in action

Google loves viral content. It gives it a high ranking every time because it has shown itself to be content that search engine users want to see. When they perform a search, it is the viral content that they are looking for, and that they will click through on. Our link building strategy replicates the viral process. Through a coordinated series of links, bookmarks, and PR networks, we spread the link to your website in the same way a piece of viral content is spread. In doing this, we can expand your website's reach and help boost your search engine ranking quickly and safely. By taking a multi-level approach to link building, we reinforce the authority of your website, and back up the links that we have made. Our link building strategy is a proven success, and one that top SEO companies have relied on. With proven results and a great team working for you, we can provide the link building your site needs.